Issue - meetings

At the last meeting the Board, whilst considering the importance of communicating the ProMiSE programme to residents, had requested a report from Bromley’s communication team.

Officers presented a report which outlined a draft Communications and Engagement Strategy to manage communications relating to local health and wellbeing issues following government health reforms. It included managing messages emanating from the work of the HWB, those relating to the Council’s new Building a Better Bromley priority of ‘A Healthy Bromley’ and those relating to the Council’s public health responsibilities.  Such an approach would also cover messages reflecting the Council’s and the Bromley Clinical Commissioning Group’s business objectives concerning the further integration of health and social care services, particularly work relating to the Better Care Fund and the Proactive Management of Integrated Services for the Elderly (known as the ProMISE programme).

Members were informed that a number of the “building blocks” were already in place and work was underway to raise awareness of the Board.

RESOLVED that

1.  the draft communications and engagement Strategy including the overarching objectives and messages is endorsed;

a communications and engagement plan is developed informed by a communication structure of target audiences and the Strategy’s objectives and messages.